Actor Arun Vijay, who recently shot to fame playing a negatie role in Aijth’s Yennai Arindhaal, has floated his own production house called Ice-In Cinemas Entertainment. His maiden production venture will be directed by Arivazhagan, who made Eeram, Vallinam and Aarathu Sinam.
Says Arun Vijay, ‘Representing a family that has been life bound to cinema, I wanted to make my best towards it.
Soon after the launching the production house, Ice-In Cinemas Entertainment, I was involved in the process of listening to couple of scripts.
The script narrated by Arivazhagan was so compelling and radically distinctive and we zeroed into this project’.
