Rajamouli's new initiative

Bahubali and Nan Ee fame S.S. Rajamouli flagged off ‘Fight Smoking’, a public awareness Initiative of American Oncology Institute. With the support of SS Rajamouli, American Oncology Institute aims to reach out to maximum cigarette smoking population and extend a helping hand to fight one of the biggest evils. This is also a humble attempt to inspire the non-smoking population to help their kin quit smoking for good. Pledging his support to ‘Fight Smoking’ Campaign, Rajamouli flagged off the campaign at American Oncology Institute campus by burning the 25 feet cigarette effigy, symbolically conveying the victory over evil habit. Speaking at the launch, the director of the blockbuster movie ‘Bahubali – The Beginning’ said, “I am glad to be the part of this exciting campaign. I would suggest you to take the pledge and awaken that Hero within you. When you stop smoking you help yourself and others around you to achieve a healthy and prospering life.”